Keep Health in Play.
American medicine has gotten very good at managing chronic disease. That is not the same as being well. This show makes a bet: that the gap can be closed — not with more advice, but by redesigning the care itself.
Care can be rebuilt. That's the bet.
American medicine has built a system that controls chronic disease on paper. The numbers improve. The conditions get coded. The visits get billed. And the people inside that system are still — quietly, often invisibly — not actually well.
That gap is not a failure of effort. It is a failure of design. And the bet of this show is that the design can be changed — not with more advice, but by redesigning where care actually happens.
Three claims. Eight episodes.
The arguments this season defends.
dual board certified
Dr. Cono is a dual board-certified family medicine and lifestyle medicine physician, currently the Chief Clinical Officer at Blue Zones™ Health. He has spent twenty-five years inside American healthcare — from a hospital dishroom at nineteen to leading clinical strategy at a national well-being company — asking the same question every level of the system would let him: what would it actually take to keep people well?
Keep Health in Play is where he works through the answer in public.
The first episode drops soon.
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